Custom Alert Rule Consumer "NameNotFoundException"

Hello Team,

I am trying to working on custom  alert rule consumer .

I have registered consumer(AR_B2B) in WS Navigator .While performing Job, it's showing log

"com.sap.engine.services.jndi.persistent.exceptions720.NameNotFoundException: Object not found in lookup of AR_B2B."

Please find attached screen shot .

I have given alert rule name and consumer name as "AR_B2B" same and i have tried with different name also.

I have followed below URL's

Component-Based Message Alerting - SAP PI 7.31 | FlipBeans

Michal's PI tips: Component based message alerting - API

am i missing anything !

can you please address how we can resolve .

Thanks in advance

Regards:

Ganesh